JOB TITLE: Marketing and PR at CHAM (POSITION FILLED)
JOB LEVEL: JUNIOR Level
LOCATION: Wimbledon, London, England
CHAM seeks to appoint someone to undertake, and be responsible for, marketing and sales promotion activities which are scientifically and professionally based and targeted. There may be advertising involved but this has to be carefully targeted given the Company’s somewhat niche market..
The aim is to use available resources to raise Company and Product profile and, thus, increase revenues in the UK and via international Agencies. As a small company it is essential to make sensible and informed decisions, in conjunction with management, as to which areas are targeted and where monies are spent.
- Researching the Market and the Products
- 1.1 Market
Proactively becoming, and remaining informed as to what others in our specific market competitors undertake as to type of marketing (Website, LinkedIn, twitter, blog, facebook, advertising, other) how it works, etc.
- 1.2 Company Products
Doing what is possible to become familiar with the products and services CHAM offers. These are, of their nature, technical and scientific so an in-depth knowledge is not expected but learning product names, applicability, market sectors, etc will be necessary and beneficial.
- 1.1 Market
- Analysing and Extending Current Marketing Tools
This will be, initially in conjunction with (1) the main focus of attention. Activities will include:
- 2.1 Website
Work with CHAM’s Web Developer to ensure that the website is regularly updated using the best visuals and information available and leading with “headlines” which are attention-catching whilst remaining scientific. CHAM’s website is, currently, the main marketing tool and will remain so for some time. The site can be updated, materials can be changed, design can me amended, etc. What is necessary is to access, and provide, the technical data needed to make said updates so obtaining input, re-writing, liaising with technical and web staff will be crucial.
- 2.2 Newsletter
Work with Management to improve the Newsletter, currently CHAM’s second most important marketing tool. Content is technical. The appearance is not and could usefully be modernised. Work with the current editor to update, assist in obtaining articles, etc as, again, a limitation is that associated with obtaining technical content from in-house staff, agents, users, etc.
- 2.3 LinkedIn, Google etc
CHAM’s Web Developer has introduced a LinkedIn Page and monitors via Google. There are, undoubtedly, other media which CHAM can usefully and beneficially access. For example our Web Developer has proposed, and could initiate, a CHAM facebook page and a CHAM blog but, to make these viable marketing tools, it is essential for there to be a constant, and regular, supply of relevant information to keep such outlets current.
- 2.4 Product Descriptive Materials
Design and prepare, on an ad hoc basis. company, or product, based descriptive materials for email shots, exhibitions, meetings with potential clients, Agent User meetings, etc.
At all times, and for all products, corporate identify needs to feature in designs, CHAM’s profile needs to be enhanced by their production, etc. It will be necessary to liaise with the Sales Manager, Senior Technical staff and CHAM Engineers and to obtain necessary Management approvals regarding design and cost in advance of commitments being made or orders placed.
It is necessary to ensure that production of materials is undertaken in a timely manner to avoid inappropriately tight deadlines which can lead to rapid, and often incorrect, decisions.
- 2.1 Website
- Developing a Marketing Plan
This will, in the longer term, become the main focus of attention, and revenue generation. Responsibilities will include:
3.1 Proactively researching, proposing and planning marketing campaigns in order to increase the profile, and market visibility of CHAM, PHOENICS, FLAIR and all other Company products and to generate new revenue via said campaigns. Consideration should be given to using methods additional to those outlined in (2) above which might include, but not be limited to, email campaigns, exhibition attendance, cold calling, mail shots, assisting with creation of business-promoting demonstrations for prospective customers, advertising, etc. This would involve working in conjunction with the Sales Manager as needed.
3.2 Proactively liaising, on an ongoing basis, with in-house staff to obtain suggestions, and requests for marketing materials. Interactions with Head of Sales and Senior technical staff, who have extensive knowledge of CHAM, and its products, will be particularly useful. They can provide all the technical input needed which input can then be translated into marketable format.
3.3 Ensure that all proposals are costed, and performed, in such a way as work towards a revenue increase which, for the first 6 – 12 months will not involve a specific target having to be met.
3.4 The aim will be to cover costs to CHAM of the Marketing team including an overhead factor
3.5 Discuss potential marketing opportunities and campaigns with the Director as appropriate (re revenue generation and profile raising potential vs outlay of time, finances, etc.
3.6 Ensure that all marketing activities are recorded and monitored so that it is always possible to access a cost v benefit analysis.
- In-House Liaison
- 4.1 Work closely with other members of the marketing team (currently the Web Developer) to create an ethos and sense of purpose based on what is a new company activity. This may involve regular meetings to discuss ideas, concepts, activities, difficulties, etc.
- 4.2 Liaise with in-house staff, particularly Head of Sale and Senior Technical Staff to ascertain the direction they think Marketing should follow and to obtain the technical data required to provide what is required so that it can be incorporated into marketing materials.
- 4.3 Establish a relationship with general technical staff who may have ideas and desires; listen, interact, incorporate their input into suggestions and present said suggestions to Management with suitable information as to budget, timeline, etc.
- Management Liaison
- 5.1 Report to, and work with, Management with regard to work proposed to ensure that there is possibility of input and comment in a timely manner.
- 5.2 Work with Management, and Staff, to create a vigorous, outward-looking, discussed, agreed and implemented marketing strategy focussing on increasing Company profile and, thus, revenues.
- Marketing Management
- 6.1 Introduce the use of spreadsheets, plans, and other management tools so that marketing activities take place in a structured way.
- 6.2 Ensure that work progresses according to plan, within cost, and within time frame.
- 6.3 In conjunction with the Sales Manager coordinate provision of suitable materials if CHAM Engineers are attending relevant industry events.
- 6.4 Once the position is made permanent (given that it is) there will be an Annual Marketing Review scheduled to take place in February of each year. In advance of the meeting a Marketing Strategy Document will be provided to Management. At the meeting the document will be discussed, amended and, when agreed, for the basis of Marketing activities to be scheduled for the following financial year commencing May 1.
- 6.5 Documents previously exchanged expand on, and are relevant to, the above.
CHAM offers a competitive salary and benefits package to the successful applicant. Applicants are invited to send a current CV and cover letter outlining their qualifications for this position to HR@cham.co.uk with the subject heading “Marketing and Sales Application – (Your Name)” As well as where you saw our advert..